FTA in satellites come from Free To Air. FTA is TV and radio broadcasts are sent unencrypted and may be received via any suitable receiver. FTA is usually delivered by satellite television, but in various parts of the world with encrypted digital terrestrial television channels it is broadcast on UHF or VHF bands.
Although these channels are described as free, the viewer does in fact pay for them. Some are paid directly by payment of a licence fee (as in the case of the BBC) or voluntary donation (in the case of educational broadcasters like PBS), others indirectly by paying for consumer products and services where part of the cost goes toward television advertising and sponsorship (in the case of Japanese television broadcasters like TV Asahi and TV Tokyo which relies on sponsorship heavily).
Free-to-air is often used for international broadcasting. It is television's equivalent to shortwave radio.
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